If you have been trying to create impactful content for your audience, then keep reading!
First, let’s have some perspective. More than 1M+ contents are uploaded online daily. There is a myriad of things to find, like fast facts, entertainment, inspiring transformations, and tutorials. If you are on any social media platform, especially Instagram, you’ll realize that a quick refresh will show you new content.
Even though this happens, there are some that we pause our scrolling to read, while skimming over others.
A valuable question you must ask yourself is:
- What do I enjoy about the content from this creator?
When you can identify a few characteristics, then evaluate what you can do to make your audience do the same.
As content creators, there are some secret tips we should utilize:
1 – Use professional, engaging visuals.
Having an enticing design helps draw in an audience. Colors, shapes, even font types can make or break whether someone will look at what you have to offer.
Think of the design for your online content as the packaging for your product.
Just like in the real world, any product with great packaging has a higher chance of being purchased than one without.
2 – Control the way you want your audience to think.
This may sound like the plot of a mad scientist, but this isn’t a mind control trick.
Your content should be unique and provoke specific thoughts.
Depending on your niche, your audience should be able to identify their problems, feel encouraged, be entertained, inspired, or educated.
Any content that creates a shift in thought towards your message is successful content.
3 – Cause your audience to take action.
When you create your content, it should lead to a specific action.
Telling your audience to “send a DM for services” is a common way to provoke action, but doesn’t have to look like this. Actions that your audience takes can be the result of a thought you guided them to think earlier (see Tip #2).
This can be causing your audience to remain consistent with what they started, visiting a recommended place, or even drinking more water.
To conclude, try to utilize these tips as much as possible. Your content