Social media is the medium that connects even the farthest destinations. Great minds who think alike are able to find their equals, share ideas, and create collaborations that wouldn’t have been possible without social media. It’s a great tool for hundreds to use to their advantage! So why aren’t you using it for your business?
Businesses are entities that require attention, time, exposure, and support, regardless if it is online or physical. The time that goes into building a business is crucial, but what about when you take a break or are done working for the day?
If your business is only available during store hours, and consumers are unable to connect, explore, buy from, or contact your business outside of those times, it may be due to a lack of social media.
Think about it – would you rather have 50 potential customers for 8 hours a day, or 150 potential customers for 24 hours a day (while you work for 8)? I hope you chose the latter.
Here are a few benefits to putting your business on social media:
1 – Your business can have a greater impact on the market.
Social media is practically at everyone’s fingertips. Platforms such as Instagram and Facebook make it easy for businesses to create their own pages, storefront, and allow customers to reach out easily.
When potential customers are looking for products in your market, it will be easier for them to find you rather than your business support relying on “word of mouth” referrals. This is especially true if you own a small and local business.
Your audience mass can greatly increase once your business is present on popular social media platforms. In addition, your business will have the potential to reach beyond borders and communities across the country and world.
You never know what your products may have to offer in areas that are not within your proximity.
2 – You can build your brand’s online identity.
Once your business has a social media presence, an online brand is created. However, that doesn’t mean your brand is what it should be. There are multiple components to building a unique brand, which sets you apart from other businesses similar to yours.
Regardless, the implementation of your products, services, and message establishes what your business’s brand is. If you build an online image centered around your customers and they are able to remember you above most others, you are definitely doing something to increase your brand impression.
Without an identity, your customers won’t know who you are or what your business offers. Make this clear to them by making your brand stand out! It can take time, but the dedication and effort will be worth it in the long run.
3 – You make your business more available to your audience.
This goes for businesses of any size. Having a social media presence allows your audience to access your content, products, and services at any time of day.
This is a convenient move you can make as a business owner because the reality is that you may not be available at all hours of the day. Even if you devote most of your awake hours to building and promoting your business, it is healthy to maintain self-care practices and getting enough sleep during the evening.
These are hours where some customers in different time zones may find your business and may want to know more, and your social media page will be the place for them to do that. When you have messages from multiple potential customers that have come from your social media page, you can see that your business is reaching more people than by plain word of mouth.
This is like putting your car on cruise control! Even when you take your foot off the gas pedal, the car will keep moving, but still, keep an eye on the road!
Hopefully, these tips have convinced you that social media should be the next thing your business utilizes! If your business is already on social media, kindly share this with another business owner to help them out.