Instagram is the ultimate gateway for millions of users to discover new products and services. Due to recent and unprecedented times, online marketing has shot up and Instagram puts the consumer in mind with enhanced features aimed at them.
It’s important to remember that Instagram is a large social media platform, containing over 1 billion active users, so it is easy to get lost amongst others who may be of competition to you. If your sales are stagnant, declining, or non-existent, we have a useful suggestion that might turn things around.
That is: Influencer Marketing.
Influencer marketing is an effective way to market yourself on Instagram. Essentially, a well-known figure in a particular niche is used to endorse or promote any event, product, service in the market to consumers. The end result is to gain more sales.
The trusted image and reputation of the figure adds to the credibility of the endorsement of whatever you are marketing to consumers. More trust can lead to more sales because the credibility of the figure sends a message that they won’t be misled. Here are some tips to start with influencer marketing.
1- Market with channels that have high engagements.
Study multiple pages that relate to or are in your targeted niche. Follower count, likes, and comments are important factors to look out for. Compare their likes to their followers, and if the ratio seems to be fair, consider reaching out for a possible collaboration. If it seems like not many people engage with the page, keep searching for others. Keep an eye out for other social media platforms then find their Instagram page.
Don’t be afraid to reach out to figures that seem to have a large following! Taking risks can be an important factor between success and failure. Playing it safe does not reward the same as taking larger risks. The worst thing that could happen is a “no”. Keep moving and don’t put all your eggs in one basket.
2- Build brand awareness by engaging in a dialogue.
This one takes time and effort. Try to create a personal connection with your followers by taking the time to send a DM.
For example, when someone new follows your page, have a special greeting set up to thank the person and welcome them to continue communicating with you if need be.
The user will feel less like they are following someone who just wants to sell something to them, and more like they are supporting someone familiar and trusted. A strong relationship goes a long way.
3- Align your content with your audience.
The strength of the wolf is the pack. Without an audience, you will not go far with your Instagram marketing attempts. However, the content you provide determines who and what you attract.
Make sure the content you provide lines up with your targeted audience. Do you sell blenders? It may be in your best interest to demonstrate your blender’s power. Do you sell online courses?
Try posting testimonials of clients that have benefitted from them. Make it clear who you are targeting by listing your services and goals plainly on your page.
Influencer marketing may be the strategy you need to boost your Instagram sales! An implementation of these approaches can be the key to converting your brand awareness to sales.