Instagram is one of the most powerful tools we have in our time and understanding how it works will definitely give you the upper hand to become successful using it.
My name is Benjamin and when I started my business on Instagram, I imagined myself getting 100+ likes on day one after I post my first piece of content.
Unfortunately, I got 3 likes and they included my mum, brother, and myself. How sad could that be? I felt disappointed. The truth is when I started, I knew nothing about Instagram – How to use it well, the algorithm, understanding the insights. Before I could do well on Instagram, I started learning the most important lesson which was “How Instagram works”. Once I knew that running my Instagram account became very easy and I started landing clients.
Before you get started on Instagram, here are some of the Important things you need to know:
1. Know yourself
This is the first and most important thing you need to know is yourself and here are some questions that can guide you on knowing yourself on Instagram.
- Who are you on Instagram?
- What do you like?
- What do you know?
- What should people know you for?
- What is unique about you?
- What about you attracts people?
2. Know the people
Knowing the people you want to serve is something you need to know so that you can work around that to get your content in front of them. In this case, try answering these questions to help you know the right people you want to serve.
- What do these people care about?
- What attracts them?
- What do they value?
- How can you make them feel special?
- What problems are they facing?
- Where are they looking for solutions?
3. Know the “Machine”
Understanding how the algorithm works is the third important thing to know before starting on Instagram. In this case you’ll get to know;
- What happens when you post.
- How people will find your content.
- The best time to post.
- How hashtags work
- Where followers come from.
To conclude, knowing this will help you in a great way to do well on Instagram.